"Raving fans are created by companies whose service far exceeds that of the competition and even exceeds customer expectations," describes Ken Blanchard in his book Raving Fans. The best raving fan experiences are executed so casually that they seem to be directed subconsciously. They are just so natural. I have an amazing "raving fan" story to share with you about the service I received this week while traveling for business.
A coworker and I were asked to travel and it just so happened to be the week of the "snowstorm of the century". We waited out through the worst of it then made our break when we had word that most major roads were cleared (funny what was called "clear"). Taking separate vehicles we convoyed through snow, slush, and ice to our destination. I was in the lead car and she followed carefully, both of us with a deliberate eye on the road and iron grip on the wheel. Stopping for anything was not a consideration as the off ramps looked more like ski hills.
I can't imagine what we looked like when we collapsed on the